Hi, I’m Shruti

With over 15 years of rockin' experience in the design world, I'm the Lead Product Designer at Pegbo. We're a cool startup using Gen AI to whip up personalized content for businesses. I'm all about diving into customer interactions to find out what they really want and then crafting super user-friendly solutions with the power of AI.

My strengths? I'm all about killer design strategy, digging up gold in user research, and making smart decisions based on data. I've been part of the journey from idea to launch for tons of products, always keeping an eye on user needs.

In my current gig, I've helmed design for lots of awesome features that have made users stick around, convert, and just feel amazing. Plus, my teamwork mojo has made sure our design and strategy are in sync for mega-fast product launches.

I'm a pro at turning fuzzy ideas into standout products that not only meet users' expectations but also shake things up in the industry. My knack for creating user-friendly, AI-powered stuff has given me the lowdown on balancing tech and user experience, which is why our products really hit the spot with users and keep up with their ever-changing needs.

P.S. Did you know UX and I have something in common? We both have that 'X' factor – for UX, it's all about experience, and for me, well, it's my X chromosome. So, I guess we're both just inexplicably 'X-traordinary'!

Creative Beginnings

My design approach

For me, Product designing is the journey from the problem space of the customer/user to the solution space of the business. It starts with real problems and ends with product market fit by delivering the right product to the right people.

The process I follow is Triple Diamond, a combination of Design Thinking Ideology and Agile methodology

Goal is to reduce the gap between unmet customer needs and business solutions

So, product designing for me is the alignment of user value (target customer, their problem, and potential solution) with business value (Business goal, vision, and strategy). And this is how I apply product thinking methodology:

  • Starting with a problem not a solution

  • Uncover why people use the product

  • Solve the problem and achieve business outcomes.

  • Product first, features second

  • Right feature for the right people

Product designing is solving the problem yet also creating a demand in the market.

Personal Operating Manual

Me and My Work Style

I bring energy and colors to the workplace – greys and navy are too boring for this bold, bright soul from India! 😄 As an ambivert, I thrive in 1:1s but need a bit to warm up in big groups.

As a Designer

  • Problem-solving is my superpower.

  • Passionate about inclusive design.

  • Team camaraderie fuels my creativity.

  • I make decisions logically, with data and research, but trust my gut too.

Beyond Work

  • I live with three amazing humans, two of whom I created myself. 👫

  • I balance work and life with music, weight training, and travel – aiming to explore 20 countries in 5 years (already at 11!).

  • Coffee snob alert: Starbucks isn’t real coffee. ☕️

  • Fun fact: I dislike chocolate, so my friends' sweets are safe around me.

  • Bucket list goal: Get a skydiving license before 40.

What I Value

  • Diversity and inclusion are my core beliefs.

  • Authentic, genuine people and their stories.

  • Team collaboration, reliability, adaptability, and clear communication.

  • Mentors who inspire, communicate openly, empathize, and delegate effectively.

Pet Peeves

  • Endless email chains with no clear goals.

  • Over-engineering – I’m all about “Build, Measure, Learn.” Let’s focus on data and impact.

How to Communicate with Me

  • Big fan of Slack – shoot me a direct question or coffee chat anytime! ☕️

  • I value constructive feedback.

  • Communication style: High tact and directness for mentors, high directness and low tact for the team.